The Heartland line of breakfast cereals is a newly conceived experiment by the National Cereal Corporation. The marketing strategy is based on the celebration of breakfast cereal’s all-American roots. Each flavor will be named after a state’s nickname; the pilot being Beehive honey squares. The packaging seeks to stand out from the visual cacophony of the competition, a blatant contrast to the standard cereal box approach.
Par Avion is a high end stationery line intended to promote the revival of handwritten letters. It is an all-inclusive kit, marketed to busy students and young professionals. In a world oversaturated with social media, Par Avion aims to motivate people to form personal, more meaningful connections with family and friends. It in turn hopes to improve writing skills and encourage people to think before they communicate.
The stationery kit uses modern technology called intellipaper, which allows consumers to share photos, videos, music, and more in a personalized, disposable medium. The kit also features a hidden compartment to store love letters, mail from mom, or secret correspondence.
Grasshopper Cafe and Bar is a self-authored young, hip cafe in an urban setting. Inspired by the Michael Pollan quote, “Eat food. Not too much. Mostly plants”, the restaurant offers food that makes you feel good. Its aesthetic is rooted in vintage ﬁeld guides and entomology. The restaurant has a direct connection to local farmers, bakeries, and butchers to make sure all its ingredients are as fresh and direct as possible. Its menu is seasonally updated, including an ingredient index so the restaurant develops a completely transparent, honest, and trusted relationship with its customers and community. Grasshopper is a place to celebrate healthy living and enjoying life amongst friends and family.
(*interior photograph: DeVine restaurant by Ko+Ko architects, adopted to show mood of Grasshopper)
Jeopardy Magazine is the undergraduate-run literary and fine arts publication of Western Washington University and showcases the unique voices of students, faculty, staff, and alumni each spring. The publication's goal is to present Western's best works of the literary and fine arts as part of a cohesive, progressive, and engaging collection.
This is a rebrand of the existing Turkish hotel partnership, Voyage Hotels. The hotels are situated on beautiful properties in exotic locations. These are all-inclusive resorts with scheduled activities, multiple restaurants, concerts, and pools. The design needs to appeal to a western audience, showing what westerners want to see in a Turkish destination.